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Opting Folks Out

September 13, 2023

Details

Opting Out

Opting out removes someone permanently from our texting list. When you opt someone out, your conversation with them disappears and we will not be able to text them again (in the current campaign, or in any future campaigns).

When to Opt Someone Out

Opt-out a contact when:

  1. They ask for us to remove them from our list or to stop texting them. It's the law! (This includes, but isn't limited to: “Stop,” “Don’t text me,” “I’m on the Do Not Call List,” and “Unsubscribe”)
  2. They send profanity, racist comments, slurs, sexual comments, and/or any other forms of harassment.
  3. If someone is deadnamed, just be sure to use the deadname canned response instead of the auto-populating opt-out message.
  4. The campaign’s specific toolkit say to opt them out.

Please check the toolkit for each new campaign you join, be sure to read them all the way through before you start texting. If you’re not sure whether or not to opt someone out, check the campaign toolkit.

DO NOT opt someone out because:

  1. They don’t want to take action or support the candidate. Use the 'no' survey response.
  2. They disagree with the specific issue we’re texting them about right now. Use the 'no - not supportive' survey response.
  3. They're a wrong number or a minor, tag as "Wrong Number" instead. Ensuring you follow the campaign specific toolkit.
  4. They don't live where we thought they did, tag as "Moved". Ensuring you follow the campaign specific toolkit.
  5. They don’t speak English or Spanish - Tag “Other Language” and skip the conversation, we will have someone reach out to them in their language.
  6. If the response you get says something like ‘this number does not receive SMS messages’ OR if you get an auto reply that the textee is driving, these conversations should be skipped.

People who don't want to take action, don't support a candidate, or disagree with a specific issue may be interested in the next action or candidate we text about, so we don't want to opt them out unless they ask. And even if we currently have the wrong name or address for someone, a list for a future campaign might have the right name or location for that phone number, so only opt out in those cases if they ask to be removed.

How to Opt Someone Out

  1. Add any applicable tags - “Wrong Number” or “Moved” so we capture that info.
  2. Click “Opt-Out.”
  3. Choose the appropriate opt-out option ('Standard message' - adapting as needed or 'no message') then click "Opt-Out".