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the guesswork.

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About Movement Labs

Movement Labs develops, tests, and scales proven political innovations that create measurable impact, win elections, and strengthen democracy.

What We Do

We test, then scale
what works.

Fueled by innovation, guided by evidence, and supported by advanced data and tech, we test, then scale what works. Each effort delivers data that improves outcomes across the civic ecosystem.

Test New Ideas

Our experiments turn uncertainty into evidence, helping campaigns and organizations invest in strategies that are proven, cost-effective, and scalable.

Scale What Works

Powered by insights from hundreds of randomized controlled trials (RCTs) and innovation pilot programs, our teams identify the best-performing tactics and triple-down on them.

Empower Our Partners

We pair proven messaging with advanced technical execution to reliably move voters, ensuring our partners always leave with a clear understanding of their programs’ impact.

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Our Impact

Built on the latest evidence, not legacy assumptions.

By partnering with Movement Labs, you gain access to the testing infrastructure, in-field experimentation, and operational capacity needed to run strategies built on the latest evidence, not legacy assumptions.

Over 100,000 net Democratic votes.

Verifiably netted in the top 7 battleground states in 2024, audited by a third-party researcher.

110+ randomized controlled trials conducted.

The gold standard of evidence for measuring what truly moves voters.

0.33% votes shifted in 2024.

A small edge with a big impact in close races. Our evidence-driven programs made a mark in the top 7 battleground states.

See Our Impact
Case Studies

Real impact, measured.

Discover how we bring communities to the polls. Our case studies show the creative ways we turn strategy into action and make civic engagement tangible and impactful.

Polling Place Images

Helping voters find their local polling locations with a clear photo and address—making Election Day easy and accessible for everyone.

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Creator-Led GOTV with SEIU in Detroit 

Movement Labs partnered with SEIU to rigorously test whether creator-led voter comms can increase voter turnout among Black voters in Detroit.

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Fund Our Work

Join Movement Labs in turning evidence into victories. Support our work to test, scale, and strengthen programs that measurably move voters and protect democracy.

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Power Your Program

Partner with Movement Labs to test ideas, launch programs, and scale proven tactics that make a measurable impact in elections.

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