Movement Labs Advocacy Grants

Movement Labs

Movement Labs will award peer to peer texting grants worth up to $25,000 each to 12 grassroots organizations working to build power and drive progressive change in marginalized communities. Grants will support organizations throughout an entire legislative session toward identifying 5,000 new supporters and helping to pass critical, time-sensitive legislation; as well as providing training and support to prepare the organizations to incorporate texting into future campaigns.

Each organization will receive: 

  1. Hundreds of thousands of pro-bono text conversations to engage and activate voters, and help identify supporters with a goal of growing your volunteer base by as many as 5,000 people.
  2. Full-service data, tech, operations, and volunteer oversight of your text banks.
  3. Training, coaching, and expert consultations to help your organization plan how to most effectively incorporate texting into your campaign, and prepare you to strategically add texting into future campaigns. Grantees will be encouraged to take advantage of our Movement Text Training program, free for any organization who receives an Advocacy Grant, starting weekly in September.
  4. Access to additional resources: legislative, policy, and organizing guidance; message testing; data and technical support; and research and strategic support to help increase the effectiveness of your campaign; as well as access to additional financial support for organizers to follow up with new supporters.

We will text every likely activist in your geographic area to:

  1. Recruit action takers to drive advocacy forward using petition signatures, calls and emails, event recruitment, citizen lobbying, and more.
  2. Help build people power by engaging the broader community of voters, identifying supporters, and building membership lists.

How we’ve helped partners:

supporters identified
in 6 target states for future voting rights calls to action.

calls driven
to support the Gender Recognition Act in New York state. (It passed!)

attendees recruited
for a rally urging Senator Sinema to end the Filibuster.

hosts recruited
in target states for the nationwide John Lewis Day of Action.

Who should apply?

Movement Labs is committed to investing in the people doing transformative work. We encourage applications by organizations and campaigns led by the people directly impacted by the policies they’re trying to change, and those who don’t have the funding or capacity to run text banks themselves — including but not limited to Black, indigenous, BIPOC, LGBTQ+, immigrant, disabled, and formerly incarcerated people. Some questions we will consider include:

  • Do you have a path to victory for a specific campaign?
  • Are you working to build community power long term, and are you rooted in the community (led by, run by, and/or beholden to a membership of people directly impacted by the policies you’re trying to change)?
  • Do you have a small staff or budget with limited capacity to text bank, but want to add text banking to your organization’s toolkit now and in the future?
  • What is your capacity to follow up with supportive leads via phone, text banking, or in another capacity to turn them into participating members?
  • Would this grant increase the capacity and strength of your campaign and/or your organization?


August 29, 2021, 11:59pm PST.

Important Dates

To further the leadership development and strategic effectiveness of your campaign, each grantee is required to attend at least one virtual training and strategy session. Below are important dates.

  • August 29 – Application Submission Deadline
  • September 10 – Grantees Announced
  • September 13 – Training & strategy sessions begin. Grantees will be encouraged to take advantage of our Movement Text Training program, free for any organization who receives an Advocacy Grant, starting weekly in September.
  • Grant expires one month after the end of the legislative session unless otherwise arranged. A final meeting will be offered to help each organization discuss impact and make suggestions for best ways to incorporate texting moving forward.

Additional Info

Nominate a grantee using this form and we’ll reach out to them for more information.

Please contact us at with any questions.


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